The recent round of bad PR doesn't seem to have slowed Honest Co.'s growth, however. The Wall Street Journal reports that the company is currently valued at 1.7 billion dollars, and the company's annual sales have steadily risen for the past few years.
We think that it's well-deserved. Whether you think that paying a premium for all-natural ingredients in bubble bath and diapers is a great offer or ridiculous, you have to be impressed at Jessica Alba's company acquiring the level of funds that they've raised from investors.
That success is all at Jessica Alba's feet. It's not just her celebrity status—whether your first introduction to her was Dark Angel or Taylor Swift's Bad Blood video, it's easy to be wowed by her. But there's more to it—she has a big heart and she's a savvy enough businesswoman to turn that into a major business. We're certainly impressed.
Suffice it to say, we're less impressed with sunbathers who don't pay attention to the instructions on their fancy wholesome sunscreen.
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