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[ARB] BE INSPIRED TUESDAY [B.I.T] For ENTREPRENEURS: Inditex -Zara

In 1975, Amancio Ortega started a garment factory called Zara with his wife in La Coruna, Spain. The city la coruna is a little more than 300 miles from madrid and 555 miles from barcelona. A very odd location for an aggressive, global company like Inditex. Imagine a Nigerian brand producing in Akure or Ekiti. In this city, Inditex has its HQ which houses its in-house designers, commercial team, seamsters, seamstresses and so on. They basically imitate the latest fashions and speed their cheaper versions into stores. Every one of Inditex’s brands — Zara, Zara Home, Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear and Uterqüe follow the Zara template: trendy and decently made but inexpensive products sold in beautiful, high-end-looking stores. The man today at 79yrs old is the second richest man in the world. Here are lessons i think any aspiring designer or fashion entrepreneur can learn from Zara - the fast-fashion clothing giant.