The FirstBank Big Splash promo, which kicked off in July 2013, featured the biggest rewards for the bank’s customers, with 12 winners of brand new Toyota Corolla cars, over 2,000 winners of various items ranging from refrigerators, standing gas cookers and 720 winners of N50,000 each.
The Big Splash savings promo
according to the Head, Consumer Banking Services, Adebimpe Ihekunawas designed
to reward customers for their patronage and loyalty to the brand over the years,
especially in commemoration of the 120 years of memorable banking services in
Nigeria. The promo alsoprovided a platform for creating and deepening awareness
about savings culture in the country and encouraging the youths as well as the
unbanked to embrace the financial services system.
This is the 5th season of the
FirstBank Savings Promo and interestingly this year marks the 5th anniversary
of Mr. Kelechukwu’ s savings account relationship with FirstBank. The Bank
started 6 years ago to reward customers for their patronage and loyalty and is
delighted to have Mr. Kelechukwu emerge as the proud winner of the grand prize,
even as he joins over 6000 thousand customers of the Bank that have won prizes
worth over N500, 000,000.00 in the FirstBank Savings Promo series.
Speaking at the official
presentation ceremony, GMD/CEO of FirstBank, Bisi Onasanya stated thatthe Bank
is committed to putting the customer first and would continuously generate
initiatives programmes that resonate with customer needs and aspirations whilst
delivering the ultimate gold standard of service always. “At FirstBank, we recognize
the immutable merits of maintaining a “You first” mindset and culture, as a
critical component of our business strategy. Our brand has evolved over the
years, with strengthened brand muscles to match the constantly evolving
expectations of today’s increasingly discerning stakeholders” he said.
Speaking on the integrity of the
draw, the DG of the National Lottery Regulatory Council, Adolphus Ekpe stated
that while the bank partnered with world class consultants, KPMG, to ensure adoption
of global best practice. The draws, which grand finale took place in Port
Harcourt on July 16, 2014, was fully automated and randomly selected winners for
the various prizes. The e-draw was also audited from the back end to ensure
that the numbers were not pre-selected.
Commenting further on the promotion,
Folake Ani-Mumuney, Head, Marketing & Corporate Communications said the
bank will continue to deliver memorable customer experience that is consistent,
deliberate and differentiated, one that both delights and surprises. “We must
remain dynamic by continuously innovating in line with the consumers’ changing
preferences while re-aligning our operations in response to market trends. As a
major player in the Nigerian economy, it is only logical that we must be the change
leader and adapt to meet the needs of our consumers. For those desirous of taking advantage of the growth opportunities in
Nigeria, there can be no substitute for our on-the-ground presence in Africa’s
biggest economy. FirstBank has been investing continuously in Nigerian for the
better part of 120 years. This experience has yielded many lessons that have
continued to help us in developing and implementing strategies and initiatives
for sustainable growth,” she said.
The promo which has been extended
till May 2015 will see more winners carting away mouthwatering prizes in the
next few months. Speaking on this, the Group Executive, Technology and Services,
FirstBank, Akin Fanimokun emphasized that to emerge as one of the prize winners
in the FirstBank promo, customers just need to save N10, 000 and leave it in
the account for the monthly draw, while to qualify for the quarterly draw, a
sum of N60, 000 must be saved and left in the account for a period of 90
days. He concluded by saying everybody
is a winner in the FirstBank savings promo, but was quick to add that you can
only be a winner if you participate.
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