Airtel Nigeria introduces the first ever bidding
service in Nigeria, tagged "Bid and Get". This serves as a major breakthrough in service delivery for consumers as leading
telecommunications operator gets to introduce it.
The service is a direct reverse of the traditional concept of
auction, where the highest bidder is declared a winner.
With Airtel Bid and Get, a
customer whose bid is the lowest and unique automatically wins the bid for the
advertised item for the day. The winner can purchase the item for N100 only
irrespective of the retail price of the item.
To register for Airtel Bid and Get, customers are to send the
word “BID’ to the short code 3210 free of charge, and thereafter participate in
the bid by sending their bid amount
to the 3210, at N10 for every bid SMS.
The
customer whose bid is the lowest and is unique at the end of the bidding cycle
is declared the successful bidder and would automatically be eligible to buy
the product on offer for N100.
On receipt of SMS informing a participant of winning a
particular bid auction, the successful bidder is to send the word “WIN” to “3211” and thereafter, would be presented with his winning at the
nearest Airtel office.
Speaking on the latest innovation from Airtel, the Chief
Operating Officer, Deepak Srivastava said being another first by the company,
the rollout further confirms Airtel’s innovativeness and superior value
propositions as it draws closer to becoming the most loved brand in the lives
of Nigerians.
According to him, customers including those that have ported from
other networks are in for good times as exotic items including top-of-the-range
communication devices, house-hold electronic gadgets and other goodies on
auction would be won by bidders across the country.
Akanmu stated: “the uniqueness of the Bid and Get Service is
that a fix amount of N100 is what a successful bidder pays for any item won, irrespective
of the current retail price in the market. The distinction of this service yet
again proves that as a company, we dig deeper into the ideas box to bring out
impactful propositions that excites not just the customers including the
youths, but the entire telecoms market.”
The Airtel Bid and Get auction service is open to both pre
and postpaid customers and the first item on auction would be Iphone 5 and Ipad mini communication
gadgets.
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